The Extra 3%… A post for For Sale By Owners

Lately, I’ve run across a LOT of homeowners trying to sell their homes on their own. I really do commend you. Navigating the real estate market from showings to contracts to lenders and closings can be gut-wrenching if you don’t know the market or the way to go about things. Many think you just show your house and then sell it. And that’s KIND OF right. But before you can sell it, you have to draw contracts, check with lenders, show the house a million times, call the lender back, draw up more contracts, call the closing attorney, desperately try to get both lender and attorney to call back, have attorney check contracts, pass out in exhaustion, etc…

OK so the whole “pass out in exhaustion” thing might be a LITTLE dramatic, but it’s actually not.

PLUS you have to figure out a price for the home. Which means you have to somehow figure out what the market will support without access to market analyses or market information in general.


Don’t get me wrong, I love seeing homes sell EVEN IF I DON’T SELL IT. It’s part of my whole “love seeing people reach their goals” thing. I get a little ridiculously excited for people. Seeing people happy makes me happy. (On the other hand, I’m also a sympathetic cryer, so please don’t cry around me or we will BOTH need tissues.)

Typically, FSBOs offer the buyer’s agent 3% in commission. It’s an awesome idea, if you think about it. Avoid the listing agent’s cost and still have buyer’s agents bring in buyers.

But have you thought about marketing your home and how much time and money it could take? Sure, you can list on Zillow and Trulia, but they are highly unreliable and well-known for not being a good source of information. You can use Craigslist, but it is quickly becoming obsolete. So what’s left? Facebook? Only your friends will see the home.

So what does a Realtor have that you don’t? For starters, the MLS (multiple listing service). THis is where agent are looking for homes to show their buyers. Also, National brand websites. Check out my company’s website; My listings pop up on that website NATIONWIDE. Brand recognition is also a big factor, as well as seasoned agents (HELLO, THERE. I’m CATE!) who have repeat clients and referrals, as well as others in their large network they can bring to show your home. Text campaigns, video websites, etc. I could go on and on.

Navigating the real estate market can be so darn hard. And there are many people who successfully do it. It’s not impossible.

But when you need to get the job done, and you choose the right Realtor, we are certainly worth the extra 3%.

Puppy Client

Please feel free to leave your thoughts and comments with me. I love to hear them!


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